We see where we want to go and just start moving. Especially when first starting out, we try to find a way to knock it all out in one-fell-swoop – be everything to everyone. Ever feel exhausted? Feel like there isn’t any traction? Always “on” instead of taking time off? We gain an inch only to slide back a mile? We put a lot of pressure on ourselves and quite frankly, it puts our backs up against the wall. In reality, it’s probably our nose that’s touching the wall - we’re too close to it and everything has become a blur.
Sometimes we try to take the short route by making our business look like a business without actually doing the important work. We hand out cards, network, but we really don’t have any systems and processes in place. Entrepreneurs go into debt to create the “look” of a successful business…. but they didn’t engage in building the STEPS and wondered why it’s not working. I call this the “Dumb-Waiter Effect” because we’re trying to force the business by hauling everything where we want it to be instead of actually growing it from the foundation-up.
The one thing we control is how we think. Mindset is the internal story we tell ourselves that impacts our decision-making and how we take action. In short, mindset trumps strategy. We can have the best laid out plan but if our internal story is not aligned with it then I’ll say it again: Mindset trumps strategy. You might want to write that down. Mindset trumps strategy.
Let me help you step back and write the story that best fits your business goals so you can step up and do the work you need to do to arrive at your desired destination!
Clients leave feeling more...
I have been working with Janet for almost a year now. It is the absolute best thing I could've done for my business. When I signed on with her 5 months after starting a new career, I felt lost and unsure of what direction I was heading. Within 2 months of working with her, I knew exactly where I was going and what I wanted to be known for. I now have a strong brand that attracts my ideal clients and reflects exactly who I am. She holds me accountable to these seemingly impossible goals I set, helps me figure out how to get there, and, I always achieve them! People have asked me how I was Current Class Leader and made Executive Council in my first year, and I always say "it's my accountability coach - Janet!" Thanks to Janet, I love what I do and am super motivated to keep going.
Request your spot for 1-on-1 coaching with Janet Redford today!